![]() ![]() In fact, only APAC observed a larger growth for this vertical, at an impressive 78 percent. Gameplay duration in social casino games increased by 57 percent – the biggest increase of the five gaming verticals since the 2021 index. The region came out on top in terms of time spent in casual games (at 26 minutes per day) and second for midcore games. Unlike any other region in the index, Africa saw an uplift in daily app usage across each of the five gaming verticals between 20. Africa maneuvers into a mobile-first market ![]() Whether developers make it into the index or not, they’ll be able to pit themselves against their direct competition and ideally establish a game plan for how to drive longer and more in-depth sessions from their users. So, it’s hardly a surprise that longer gameplay duration – and, by extension, greater ad consumption – will go hand-in-hand as a key growth KPI for developers. Statista forecasts a 20 percent climb in in-app advertising revenue between now and 2025. Aggregating data from over 10,000 mobile games titles, over 85 million users, five verticals, and five GEOs, the index celebrates the mobile games that most successfully retained their users’ attention, focusing on the all-important metric of daily app usage. Teaming up for the second time, adjoe and Statista have just released their second edition of the Mobile Games Index. ![]() Sarah Vordermeier, content writer at adjoe, explores the findings from the recently released Mobile Games Index, drilling down into key trends across the global mobile market. ![]()
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